The car price that you encounter in most
dealerships today does not necessarily reflect the actual cost
to the customer. In fact, the car price displayed on a new
automobile is often inflated with expenses for extras and/or
hidden fees. But your knowledge about a car (or the car
dealership) as well as the value of your trade-in (if you have
one) can greatly influence costs.
Experienced car buyers accredit prior knowledge about a car
and/or dealership (the information you arm yourself with before
working with a dealer or purchasing a car) with influencing car
price. Before the sale of a car, a customer should always invest
some time to learn about a car of interest at home, on the
internet, from the consumer information bureau, or from family and
friends. To prevent becoming swindled and to enforce existing lemon
laws, consumers have had officials compile information about
legitimate (and fraudulent) car sales - subsequently enforcing the
value of competition at the same time.
From the Internet, car customers can quickly verify the current
market value of a car, comparison shop, and learn about customer
experiences with a car before investing the money to buy one.
Verifying the current market value of a car will help consumers
determine if a currently asked car price is within reasonable
expectations. Comparison shopping allows consumers to learn where
competitively alternatives are, and learning about customer
experiences with a car empowers consumers with information they
need to decide whether or not the automobile is worth the cost.
Customers can also influence car price by recognizing their need
and/or disposition toward "extras" - additional features put on the
car after they've been delivered from the factory. If you're about
to purchase a new car, you can take the time to fully evaluate how
you'll use the car and your need and/or disposition toward
"extras." In an effort to make a hefty commission, dealers may try
to push these extras onto the final sale of a car. But regardless
of dealer incentives, a smart and prepared customer will evaluate
the need for an extra versus the cost of the extra, and ultimately
prepare himself or herself to eliminate inflated car price
claims.
At most dealerships, the customer and dealer may credit the
value of a trade-in towards the purchase of an automobile, and thus
influence a car price in this manner as well. Some dealerships
accept trade-ins when a customer believes he or she has a car of
value that can be applied as part of payment, but dealerships do
not have to accept trade-ins. If a dealership refuses to take a
trade-in, even though a customer had the car appraised by one or
more professionals, the customer can always sell the car on his or
her own, and use those the funds from the sale toward the full car
price.
Costs of a car that are not up-front - hidden costs - influence
car price as well. Hidden fees may include costs for taxes,
delivery, registration and licensing, etc. Sometimes, a finder's
fee and other costs used for advertising, overhead, etc. are passed
on to the consumer. Taxes, delivery, registration and licensing
fees must be paid however you don't have to pay for extras (even if
they're already installed). Other costs used for advertising,
overhead, etc. are not part of the sale of the car even though they
may be attached. Fortunately, the consumer is not responsible for
paying these either.