A Honda car price obviously depends on the model of the car.
We've provided you with a great article below about Honda's pricing
policy and why they are so keen to be seen as having a great fit in
the "cheap car" market.
Honda Sneak Peek: The Fit?
Credit Honda with not giving up easily in what will certainly
become a big fight: the sub $15,000 price range category of new
automobiles. Currently, only a stripped down Civic competes in this
area and I mean stripped: no a/c, basic tranny, no radio! With
Toyota's Scion brand catching on Honda is looking to fight back. A
tiny car now on sale in Japan may soon find its way to a dealership
in your neighborhood helping to turn the tide for the revered
automaker.
So, why the big push in this "cheap" category? Chiefly because
automakers know that if young and first time buyers have a very
good experience with their entry level cars then more than likely
they will stay with the brand as their lives change, i.e., get
married, start a family, make more money, etc. This practice has
been in place for years, although not as widely emphasized by all
manufacturers and to their detriment.
Honda's long time low price leader has always been the Civic.
Introduced to the North American market in 1971, the Civic was the
original Honda for the western hemisphere and has been a value
leader in its class for some time. However, like the Toyota
Corolla, the Civic has been gradually creeping up market
becoming better equipped and more expensive. At least Toyota
slipped in a new entry level car a few years back, the Echo, but
Honda has been without one. In addition, Toyota launched an all new
brand, Scion, in 2003 to capture a bigger chunk of the youth
market. So far, Scion has been a runaway success story.
Enter the Fit. Say, what?! Yes, a tiny Scion-like car
sporting a 1.5L engine is already navigating Japanese streets.
Unfortunately, the name isn't catchy and likely will have to be
changed once the car is imported to the US and Canada. Let's just
say that some of the names that rhyme with Fit are not exactly
favorable. At least it isn't as obvious as Daewoo's Charade
a car that really lived up to its name!
We don't know a lot yet about the Fit other than to say that
Honda knows that they need to respond to Toyota and soon. Honda
doesn't appear willing to create a separate brand to take on Scion,
but a car in the class of the Fit will help Honda capture a bigger
chunk of the all important youth market. With styling cues
reportedly similar to the Scion xA, the "Fit" will likely be fitted
into the bottom of the Honda line up. Paired with the Element, both
vehicles will be perceived as true Scion fighters. At least Honda
hopes that you do.
About the Author
Matt Keegan is a writer as well as an automotive buff.
For the best Honda Auto parts, including a
Centerforce clutch or a Sachs clutch for your Civic, Accord, Element
or other Honda, please visit the Race Pages today!